The African American Journey Essay Example for Free

The African American Journey Essay The history of African Americans is, to a significant degree, the history of the United States. Black people accompanied the first explorers, and a black man was among the first to die in the American Revolution. The United States, with more than 38 million Blacks, has the eighth-largest Black population in the world. Despite the large number, Blacks in this country have had almost no role in major national and political decisions and have been allowed only a peripheral role in many crucial decisions that influenced their own destiny. The Black experience, in what came to be the United States, began as something less than citizenship, but was â€Å"considered slightly better than slavery† (Schaefer, 2006, p. 184). In 1619, 20 Africans arrived in Jamestown as indentured servants or slaves. Their status was not clearly known, even to the people who were living at that time. By 1640, at least one African had been declared a slave. This African was ordered by the court to serve his said master or his assigns for the time of his natural life here or elsewhere. â€Å"Within a generation race, not religion was being made the defining characteristic of enslaved Virginians. The terrible transformation to racial slavery was underway (Public Broadcasting Service (PBS), (n. d. )). † During the early 17th century, there were no laws that defined the rights, or the lack of rights, of blacks. â€Å"Virginia was being held back. Thanks to tobacco, it had the means to make money. What was needed, though, were laborers laborers to clear fields, to plant and harvest crops. During the 1620s and 1630s, when the price of tobacco was high and English workers had too few jobs available at home, Virginia found its supply of labor in England. Then after 1660 the value of tobacco dropped and the Great Plague reduced Englands population. In addition, a terrible fire in London destroyed much of the city and created new jobs at home for construction workers of all sorts. No longer able to lure their own countrymen, Virginians looked toward African labor, following the pattern established by the Spanish and Portuguese more than a century before. Gradually the plantation owners perspective became more aligned with that of the plantation owners of the Caribbean Islands. Because they were not Christians, blacks could be forced to work for the rest of their lives and be punished with impunity. Moreover, the color of their skin set them apart, making it easy to identify runaways. Also, there was a seemingly inexhaustible supply of Africans, and since little information flowed back across the Atlantic, mistreatment and abuse in America did not alter the flow of enslaved persons from Africa. Slowly the number of blacks grew in Virginia. In 1625 there were only 23. In 1650 there were about three hundred. By 1700, more than a thousand Africans were being brought into the colony every year. These numbers would increase dramatically in the years to come (Public Broadcasting Service (PBS), (n. d. )). † The transformation of indentured servitude to racial slavery didnt happen overnight, it was not until 1661, when a reference to slavery entered into Virginia law. The following year, the colony went one step further by stating that children that were born would be bonded or free according to the status of the mother. The transformation had begun; it was not until the Slave Codes of 1705 that the status of African Americans was sealed. The Trans-Atlantic Slave trade began big business for all. As economies began to flourish from the gains of sugar, cotton, and tobacco fields, so did the need to accommodate the lavish and wealthy with laborers. In 1660, the English government chartered a company called the Company of Royal Adventurers Trading to Africa. The Company did not fare well, and in 1667, it collapsed. But out of its ashes emerged a new company: The Royal African Company. Founded in 1672, the Royal African Company was granted a similar monopoly in the slave trade. Between 1680 and 1686, the Company transported an average of 5,000 slaves a year. Between 1680 and 1688, it had sponsored at least 249 voyages to Africa. By the end of the 17th century, England led the world in the trafficking of slaves. Over the next three centuries African Americans endured prejudice, segregation, and racism- because of race, not religion which was the defining characteristic of the enslaved. In sharp contrast to the basic rights and privileges enjoyed by White Americans, Black people lived in bondage and under a system of repression and terror. Slavery was not merely a single aspect of American society; it has continuously been an essential part of this country’s life. For nearly half of this country’s history, slavery was not only tolerated but legally protected by the United States Constitution as interpreted by the United States Supreme Court. Because the institution of slavery was so fundamental to culture, it continues to influence Black-White relations to this day. Some progress has occurred, and some of the advances are nothing short of remarkable, however, the deprivation of the African American people relative to Whites remains. A significant gap remains between African Americans and the dominant group, and to this gap a price is assigned: the price of being African Americans in the United States. African Americans have been affected by almost all of forms of discrimination, 1) dual labor market- a theory that is an explanation of the inequality that exists in the labor market; 2) environmental justice issues- refers to an equitable spatial distribution of burdens and benefits to groups such as racial minorities, residents of economically disadvantaged areas, or residents of developing nations. Environmental justice proponents generally view the environment as encompassing where we live, work, and play (sometimes pray and learn are also included) and seek to redress inequitable distributions of environmental burdens (pollution, industrial facilities, crime, etc. and equitably , root causes of environmental injustices include institutionalized racism; the co-modification of land, water, energy and air; unresponsive, unaccountable government policies and regulation; and lack of resources and power in affected communities; 3) affirmative action- policies that take race, ethnicity, physical disabilities, military career, sex, or a persons parents social class into consideration in an attempt to promote equal opportunity or increase ethnicity or other forms of diversity. The focus of such policies ranges from employment and education to public contracting and health programs; 4) redlining- is the practice of denying, or increasing the cost of, services such as banking, insurance, access to jobs, access to health care, or even supermarkets to residents in certain, often racially determined, areas; 5) double jeopardy- race and gender barriers that still exist, to a large degree, in terms of advancement at higher level positions; 6) institutional discrimination- hold that discrimination and segregation in the United States housing market have endured despite the condemnation of discriminatory practices. Institutionalized, or systematic, racism has been shown to occur even though overt racist policies have been discontinued. Race is the biggest factor in residential segregation, not class. Socioeconomic factors generally do not keep from desegregating communities. Non-discriminatory policies have been created in order to help desegregate neighborhoods, and help everyone purchase homes. However, most of the policies created to help African Americans and other minorities have done little to help, and in some cases even hurt them more; and 5) glass ceilings- The glass ceiling refers to the barriers that often confront Ethnic Americans and women in trying to reach the upper echelons of corporate America, because: â€Å"African Americans have advanced in formal schooling to a remarkable degree, although in most areas residential patterns have left many public schools predominantly Black or White. Higher education also reflects the legacy of a nation that has operated two schooling systems: one for Blacks and another for Whites. Gains in earning power have barely kept pace with inflation, and the gap between Whites and Blacks has remained largely unchanged. African American families are susceptible to the problems associated with a low-income group that also faces discrimination and prejudice. Housing in many areas remains segregated, despite growing numbers of Blacks in suburban areas. African Americans are more likely to be victims of crimes and to be arrested for violent crimes. The subordination of Blacks is also apparent in health care delivery. African Americans have made substantial gains in elective office but still are underrepresented compared with their numbers in the general population† (Schaefer, 2006). African Americans are said to be the primary cause of 1) reverse discrimination- discrimination against members of a dominant or majority group, or in favor of members of a minority or historically disadvantaged group. Groups may be defined in terms of race, gender, ethnicity, or other factors. This discrimination may seek to redress social inequalities where minority groups have been denied access to the same privileges of the majority group, because we want equality! I culturally identify more with African Americans because I was born an African American; I have lived as an African American; and being a United States citizen, worked in America as an African American. My expertise in the subject manner of being African American speaks for itself. In conclusion, the history of African Americans is, to a significant degree, the history of the United States. Black people accompanied the first explorers and a black man was among the first to die in the American Revolution. The United States, with more than 38 million Blacks, has one of the largest Black populations in the world. Despite the large number, Blacks in this country have had almost no role in major national and political decisions and have been allowed only a peripheral role in many crucial decisions that influence our own destiny.

Emerging retail formats in india

Emerging retail formats in india Retailing has been defined as business activities involved in selling goods and services to consumers for their personal, family or household use (Berman and Evans, 2001). Although retailing has been around for millennia, the 20th century witnessed a lot of change in the retail sector, especially in the developed countries. Modern formats such as department stores, discount stores, supermarkets, convenience stores, fast food outlets, speciality stores, warehouse retailers and hypermarkets have emerged. Retailing has become more organized and chain stores have been growing at the expense of independent shops. The chains are utilizing sophisticated information technology and communication to manage their operations and have grown rapidly not only within their home countries like US, UK, France, Germany and Holland but to other developed countries. Walmart Stores, the US retailer, was recognized as the largest firm in terms of sales in 2002 in Fortune magazines list of 500 largest globa l firms. Modern retail formats have also spread beyond developed countries and are becoming more important in the NICs and developing countries. 3 The emergence of new formats and the evolution of modern retail in India has attracted attention in recent years. The business press in India has carried several articles and news items in the last three years about the modern formats (Shukla 2001; Anand Rajshekhar, 2001; Bhattacharjee, 2001). The consulting firm KSA Technopak has organized retail meetings or summits in major metros which have witnessed participation from major domestic and international retailers, and also from manufacturers. Venugopal (2001), has discussed the census studies of retail outlets that the market research firm ORG MARG conducted in the 1990s. This census provided data and estimates on a number of parameters relating to Indian retail such as number and type of outlets and growth of outlets over time separately for urban and rural areas. Due to these reports and activities, there is good deal of information available about what is happening in Indian retail. However Indian retailing has received sparse a ttention by way of academic research with the exception of a few articles in academic journals and some case studies. Purpose of the study. The purpose of this report is to develop an understanding of the factors influencing the evolution of modern formats in Indian retailing Objective of the study The report investigates modern retail developments and growth of modern formats in this country. The challenges and opportunities available to the retailers to succeed in this country. Literature review: Indian retailing is undergoing a process of evolution and is poised to undergo dramatic transformation. The retail sector employs over 8% of the national workforce but is characterized by a high degree of fragmentation with over 5 million outlets, 96% of whom are very small with an area of less than 50 m2 (Aggarwal, 2000). The retail universe more than doubled between 1978 and 1996 and the number of outlets per 1000 people at an All India level, increased from 3.7 in 1978 to 5.6 in 1996. For the urban sector alone, the shop density increased from 4 per 1000 people in 1978 to 7.6 per 1000 people in 1996 (Venugopal, 2001). Because of their small size, Indian retailers have very little bargaining power with manufacturers and perform only a few of the flows in marketing channels unlike in the case of retailers in developed countries, ( Sarma , 2000). The corner grocer or the kirana store is a key element in the retail in India due to the housewifes unwillingness to go long distances for purchasing daily needs. An empirical study was carried out by Sinha et al ( 2002) to identify factors that influenced consumers choice of a store. Although convenience and merchandise were the two most important reasons for choosing a store, the choice criteria varied across product categories. Convenience was indicated by consumers as the most important reason in the choice of groceries and fruit outlets, chemists and lifestyle items while merchandise was indicated as the most important in durables, books and apparel. The traditional formats like hawkers, grocers and paan shops co exist with modern formats like supermarkets, and non store retailing channels such as multi level marketing and teleshopping. Example of modern formats include department stores like Akbarallys , supermarkets like Food World, franchise stores like Van Heusen and Lee, discount stores like Subhiksha, shop-in-shops, factory outlets and service retailers ( Nathan , 2001). Modern stores tend to be larger, carry more stock keeping units have a self service format and an experiential ambience. Modern formats also tend to have higher levels of sales per unit of space, stock turnover and gross margin but lower levels of net margin as compared to traditional formats (Radhakrishnan, 2003). Modernisation in retail formats is likely to happen quicker in categories like Dry groceries, electronics, Mens apparel, Books, Music. Some reshaping and adaptation my also happen in Fresh groceries, Womens apparel, fast food, and personal care p roducts (Fernandes et al, 2000). In recent years, there has been a slow spread of retail chains in some formats like supermarkets, department stores, malls and discount stores. Factors facilitating the spread of chains are the availability of quality products at lower prices, improved shopping standards, convenient shopping and display, and blending of shopping withentertainment, and the entry of industrial houses like Goenkas, Rahejas, Piramals and Tatas into retailing ( Ramaswamy and Namakumari, 2002). However formats are not easily scalable across the country. Several companies have found that it is not easy to expand beyond some regions and cities as evident from the examples of Margin Free Market and Foodworld, which are active only in a few states or cities. Affordable real estate prices and availability of sufficient number of economically well off households in the catchment area are critical requirements that will determine new store viability and thus the possibility of further expansion (Anand and Rajashekhar, 2001). According to Rao (2001), foreign direct investment in the retail sector in India, although not yet permitted by government, is desirable, as it would improve productivity and increase competitiveness. New stores will introduce efficiency. Customers also gain as prices in the new stores tend to be lower. The consequences of modernization in India may be somewhat different due to lower purchasing power and the new stores may cater to only to branded products aimed at upper income segments. However it will be wise for old style stores to join together into wholesale and retail groups to improve bargaining power as experience in developed markets such as UK has shown that the modernization in retail has led to the decline of independent mom and pop stores. The need for a fresh perspective while developing theories to explain the new developments has been stressed by Bennett et al (1998). The Indian retail environment is witnessing several changes on the demand side due to increased per capita income, changing lifestyle and increased product availability. Experience of retailing in US shows that existing theories of retail development based on changing consumer needs, are inadequate to explain new developments. In developed markets, there has been a power shift with power moving from manufacturers towards retailers. The strategies used by retailers to wrest power include the development of retailers own brands, and the introduction of slotting allowances which necessitate payments by manufacturers to retailers for providing shelf space for new products. Retailers have also used technology effectively to obtain usable information about consumer buying patterns. The increased power of retailers has led to the introduction of new tactics b y manufacturers such as everyday low pricing, partnerships with retailers and increased use of direct marketing methods. Because of these issues, a supply side perspective needs to be fused with the demand side in developing theories for explaining modernization in retail. Research design: In order to fulfill the objectives of the study primary as well as secondary data have been collected to analyze the trends in modern retail formats meticulously. To analyze the emerging trends in shoppers behavior 30 shop keepers from 6 Malls operating in Ahmedabad will be interviewed. And for the rest part of the country secondary data published by different research institutions like TSMG, CSSO, Future Group, NCAER etc have been considered to draw the key inferences.

American Independence Essay -- essays research papers

The British colonies of north America declared their independence primarily for political reasons to what extent do you agree with this statement? The original 13 colonies of the United States of America were in desperation of independence and the advantages of leading a long, successful, happy life. In colonial times words like ?tyranny,? ?enslavement,? ?entrapment? and ?slavery? were part of the cultural norm. These words were common place and often used to describe the British control over the colonies. Thomas Jefferson, the writer or the Declaration of Independence, stated 27 gripes which were a direct result of years of frustration, abuse, and neglect from Britain. The Declaration of Independence was an inevitable rebellion which stated their independence and was the beginning of the new era which would now be called, The United States of America. The foundation of representative government is the power of the people to make laws for the good of all people. King George interfered with that process by rejecting legislation proposed by the colonies, dissolving colonial ...

Red Badge Of Courage :: essays research papers

Henry In Stephen Crane's novel "The Red Badge of Courage", we examine the episodes of war through the eyes of the main character, Henry Fleming. Because the book is rather vague about many details, we don't know how old Henry is, what he looks like, or where he comes from. We do know that Henry is from somewhere in New York and that he was raised by his mother. Although some people argue that throughout the novel Henry matures and becomes a better person, facts from the book show just the opposite. Henry is a conceited , smug young man who sees himself as a martyr and a hero; when in fact he is a coward. Henry begins his journey by signing up for the Union army. While this may seem like a brave step, Henry takes it for the wrong reasons. He is unsure of the Union cause, and without really understanding what he was fighting for, Henry saw visions of himself as a hero. Henry's thoughts of war are rather distorted: He had read signs of marches, sieges, conflicts, and he had longed to see it all. His busy mind had drawn for him large pictures, extravagant in color, lurid with breathless deeds(Crane, 3). This simply shows that Henry had romanticized the was to something of a glorious adventure in his head. Even when his mother tries to give him rational advice, Henry sat disappointed, expecting a speech on heroism and pride. When Henry and his regiment (the 304th New York) finally integrate into camp life, he begins to question himself. His regiment had been static for a long time and Hauptman 2 Henry becomes bored and unhappy. For time he begins to question his bravery and he feels rather insecure. In the regiments first battle, Henry fights well. His admiration for himself reaches a disgusting level: He felt that he was a fine fellow. He saw himself even with those ideals that he had considered far beyond him. He smiled in deep gratification (Crane, 30). In this passage one can see Henry beginning to falsely view himself as a hero. At the beginning of the 304th New York regiment's second battle, Henry notices that two other soldiers are running in fear of the fight. He suddenly becomes rather scared and flees the battle as well. He tries to rationalize his actions to himself by saying: Death about to thrust him between the shoulder blades was far more dreadful than death about

Experimental Drug Therapies for the Treatment of Wet-Type Age-Related Macular Degeneration :: Medicine Medical Disease Papers

Experimental Drug Therapies for the Treatment of Wet-Type Age-Related Macular Degeneration In a society where technology has lengthened the average lifespan, age-related disorders present new treatment challenges. In the United States, senior citizens over the age of 65 account for 21% of the population (US, 2001). This group of people will experience changes in their perceptual systems as they age, making it harder for them to function. Some of these changes will occur systematically and naturally, while others will result from disease. In the case of vision, age-related macular degeneration (AMD) is the leading cause of visual impairment in the elderly population (Levin, 1997). Experts estimate that ten million senior citizens over the age of 75 suffer with AMD, approximately one third of Americans 75 and older (Levy, 1999). AMD attacks the retina of aging eyes and is found in two forms. The most common form diagnosed is dry-type AMD. In this disease, accounting for 85% of all AMD diagnoses (Thompson & Daniels, 1998), the layers of the retina deteriorate and thin in the fovea resulting in severe vision loss in the central line of vision. Often, fat deposits, called drucen, develop and further impair vision. Wet-type AMD makes up the remaining 15% of AMD diagnoses and progresses more rapidly and painfully than dry-type AMD. This form of AMD is responsible for severe visual impairment in 90% of all AMD cases diagnosed (Gisele & Bressler, 2001; Thompson & Daniels, 1998). Although dry-type AMD does not usually predict wet-type AMD, between 10-20% of patients with dry-type AMD eventually develop wet-type AMD (Gisele & Bressler, 2001). Wet-type AMD is characterized by choroidal neovascularization (CNV), or the growth of new blood vessels in the layers of the retina (Gisele & Bressler, 2001). Not only do these new capillaries impede vision by blocking incoming light, they also leak blood into the surrounding tissues causing further damage. Currently, the Federal Drug Administration (FDA) has only approved two treatment techniques for wet-type AMD (Yam & Netting, 1999; Visudyne, 2000). Researchers first developed photocoagulation, a procedure utilizing lasers to cauterize new capillaries and seal leaks. Unfortunately, this treatment is only useful in approximately 10% of patients who seek it and, while photocoagulation does decrease vision loss, the results are only short-term and the risk of damage to nearby photoreceptors is high (Gisele & Bressler, 2001; Yam & Netting, 2001; Thompson & Daniels, 1998). The most recently approved treatment option is verteporfin photodynamic therapy, a two-step treatment approved by the FDA in 2000 (Visudyne, 2000).

Medical Tourism : Introduction

During the past four years, the market grew at a whopping rate of 20-30% and is expected to grow further. Considering this growth the current market size is estimated to be $100 billion. Medical Tourism industry offers tremendous potential for the developing countries because of their low-cost advantage. The advantages of medical tourism include improvement in export earnings and healthcare infrastructure. Many people in westernised world are accustomed to visit other nations which can offer medical treatment and very economy rates.In other words high quality health care treatments can be best available abroad at a very affordable prices (Herrick, 2007). Medical tourism has been very popular among the nations like Thailand, Philippines, Malaysia, India, Cuba, South Africa, Singapore etc (Bookman, 2007). In order to realize the full potential of the industry, it is imperative for these countries to develop a strategic plan for coordinating various industry players –the medical practitioners, private hospitals, policy makers, hotels, trans portation services and tour operators.This report presents the strategy that needs to be implemented by India, one of the key destinations for Medical tourism, in order to achieve industry-leadership. The reason for rapid growth of the medical tourism may be attributed to long waiting lists, opened channels for a high quality treatments etc (Carrera and Percivil, 2008). The Medical Tourism Industry in India is poised to be the next big success story after software. With a great information technology (IT) hub in India, it has got great potential for medical tourism (Connell, 2006).According to a Mckinsey-CII study the market size is estimated to be Rs. 5000-10000 Crores by 2012. The key concerns facing the industry include: absence of government initiative, lack of a coordinated effort to promote the industry, no accreditation mechanism for hospitals and the lack of uniform pricing policies and standards across hospitals . 2. 0 Aims To analyse business strategies of medical tourism industry and based on the data analysed necessary recommendations are provided in order to develop the efficacy of the this industry in India. . 1 Objectives * To explore the field of medical tourism and different business strategic approaches followed by other developing nations * To analyse the current position of Medical Tourism in India * To evaluate business strategies thrusts for the future * To provide necessary conclusion and recommendation. 2. 2 Scope of the study: There has been a considerable improvement in medical tourism all over the world. However, the developing nation like India needs to develop its own areas to contribute more towards medical tourism.The research had found suitable hypothesis for this study which will be helpful to be tested and effectively practiced in India. The conclusion may provide additional plans for the sustainability of medical tourism in the state. 3. 0 Reasearch Methodology Res earch helps in exploring the new things in certain area of interest and enhances the knowledge (Jenkowicz, 2003). It helps in analysing the conflicts in that particular area and tries out in finding some solutions for a particular conflict. It is the logical and systematic exploration of particular area of interest (Collins, 2003).These acts as template for carry out research. This further enhances the quality of the research (Malhotra, Birks, 2005). Research design can be classified as follows: Figure 3. 1: research design (Malhotra and Birks, 2005) The current study primarily focuses on the business strategies medical tourism in India. An exploratory research is adopted for this current study whereby the key problematic area is not yet identified. On the other hand the conclusive design has only very confined or specific hypothesis. This is a complex study which will have a small sample size.Hence the data thus collected can be quantifiable. The questionnaires in case of the descr iptive study are pre-formulated. Of all the different types of studies the cross sectional studies are considered to be the commonest approach. In case of simple cross sectional studies the respondents will be interviewed only one time where as in case of multiple cross sectional studies the two or more respondents will be interviewed at one time. Cohort analysis, which will be categorised under the multiple cross sectional studies, group of individuals will be exposed to equal traits at given time period.There has been a significant difference between longitudinal and cross sectional research however, longitudinal sample remains same unlike of cross sectional research. The size of the smaple will always remain same if both the researches such as casual and descriptive research are equal in representation (Malhotra, 2006). Research methods According to Blaxter (2006), the research skills constituting selection, analytics and presentation of data explore facts through some distortion s of any interested subject. The research methods have been broadly classified.However, critically evaluating the data through further research would be carried out with help of previous research validation. The methods could be in mixed approach such as quantitative and qualitative methods. The researcher understood that there should be a deep understanding of the tools before incorporating it into the research (Grix, 2004). The researcher finds interpretivism as best approach to explore the subject and to identify the data using qualitative research techniques. There are two different types of approaches commonly used such as inductive and eductive approach. The research is purely based on the end result which is much similar to inductive approach so, the deductive approach is eliminated from this research. The researcher is very keen on identifying suitable tools and techniques to derive appropriate research methods and data collections for which a proper research strategy is to be used which would be critically analysed and confirmed through case studies (Punch, et al, 2004). 3. 1 Data collection: It is the important aspect in the research process.All the research tools and techniques used to collect data is performed with subject to personal interaction, focus groups, observation and artefacts. All the data collection are identified with two segments such as primary data collection and secondary data collection. 3. 1. 1 Primary data: All the data related to qualitative and quantitative methods are observed through this technique. In this primary research, questionnaires and semi-structured interviews are considered as important. The researcher chosen closed ended questionnaire which will be more suitable for the research undertaken (Naoum, 2006).Based on the qualitative type, interviews were performed to derive data required for this research. The researcher had chosen telephonic interview which could be more reliable and can provide deep insight data rel evant to research study. All the interviews are preceded with questionnaire to probe the participants based on the response to previous questions (Collins, 2003). 3. 1. 2 Secondary data: The researcher had gone through a rigorous study based on books, journals, online articles and newspapers. Most of research related journals are derived from science direct and EBSC host websites.However, there is a considerable amount of vagueness found by the researcher during the collection of secondary data. The researcher had followed probability sampling technique to use in the current study which could produce accurate results needed for this research (Breweton, 2001).

Limitations of cvp analysis Essay

In any business it is very obvious for questions like, what effect on profit can it expect if it produces more products? What quantity of products and services must a business sell in order to break even for the year? What happens to the breakeven point of the business if it decides to add or increase the quantity of a product or services they currently offer? to arise. The analytical technique that helps the managerial accountants to address these questions is called Cost Volume profit analysis. (Tata McGraw-Hill, 2008 p.298). It provides with vital information about the effect of revenue raised and the cost incurred within a certain business. CVP analysis can also be used to analyse the effect on profit due to changes in prices, costs, tax, interests and the mix of product sold by the organisation. (Tata McGraw-Hill, 2008 p.298). CVP analysis is used by the managers in day to day basis in order to run the business smoothly. Correct use of this can lead to a detailed understanding of what actions should and can be taken in order to save the business from facing any loss, and make profit or at least break even. CVP analysis is a helpful tool for the management but it also suffers with some limitations. It provides the management with the insight of the current position of the business and also reflects any potential problems the company could face in a short run. CVP graph directs management’s attention to this situation but is not able to provide a solution to any potential problem within the business. (Tata McGraw-Hill, 2008 p.303). Many assumptions should be made in order to produce a CVP analysis such as, keeping the total revenue linear which means the price or product or service will not change as sales changes, keeping total expense linear which means the total fixed and the unit variable expense remains unchanged as activity varies, the efficiency and productivity remains constant and the sales mix in a multi products company remains constant. (Tata McGraw-Hill, 2008 p.314). All these assumptions are very much necessary in order to produce a CVP analysis but they are not necessarily constants in a day to day business. If by any reasons the sales mix changes in the business than a new CVP analysis should be made for this  new sales mix. CVP analysis provides the management of any organisation with vital information that it requires for day to day operation but also has some limitations. Reference Tata McGraw-Hill (2008) Managerial Accounting: Creating Value in a Dynamic Business Environment. New Delhi, Tata McGraw-Hill Publishing Company Limited.